TIENS Group Launches Overseas New Retail Business in Russia

Date:2019-04-17 Publisher:天狮集团

On March 1, 9:30 a.m. (Moscow local time), TIENS Group marked the launch of its new overseas retail business as it held the opening ceremony for its TIENS flagship store near the Red Square in Moscow, Russia.

TIENS Group currently operates branches in 110 countries. The group launched its oversea strategy in 1997 and entered the Russian market in 1999. In 2011, the company officially registered its Russian branch, establishing several branches and 238 sales outlets throughout Russia.

Russia is one of the most important partners in China's "Belt and Road Initiative". After more than 20 years of strategic planning, TIENS has once again selected the Russian market to kick-start its new global retail business.

\TIENS Experience Store in Russia\Young fashionable Russian women show their interest in the new skin care products entering the market

In order for the Moscow’s TIENS flagship store to fully demonstrate its “One Body, Multiple Wings” strategy, the group launched its elite brands for the first time on a global platform.The brands include Taijisun Health Management with traditional Chinese medicine culture, All-legend International Hotel and Travel Service, Innoviera Education and Training, Faith Channe Lifestyle Store, MayaJune E-Commerce, and other multi-wing’s cultures and products stores. Consumers can experience the high-quality services of its global business through offline and online purchasing. TIENS is looking forward to leveraging this overseas platform debut to provide a stage for those interested in developing career opportunities in Russia.

The TIENS flagship store incorporates the core beliefs of this global leader in the healthcare industry. The design draws on original "royal style" ceramic tiles, sculptures, and paintings in an effort to maximize the combination of history and culture.

\Two mosaic murals on the walls of the TIENS flagship store – a milkmaid (front left) and an image of grazing animals (back right) which have gone through a century of history

Since its establishment in 1993, TIENS Group has been actively exploring and implementing new business development models.In 2018, the group announced that it has officially entered the new retail business, successfully implemented the strategy of “One Body Multiple Wings” and “Multi-Benefit”. With the launch of MayaJune E-Commerce as its main platform, it combines the online and offline stores and connect and build global communities. This provides an opportunity for China’s huge consumer health retail industry to develop overseas.

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