The regional head office of TIENS Latin America was established in Buenos Aires, Argentina, in December 2003.

Since that time, many branches have been opened in the most important countries of the region, including Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru and Venezuela.

TIENS Latin America has high organizational standards and a high level professional team. The Regional Headquarters is divided into 6 areas: The Director's Office, HR & Administration, Finance, Marketing, Education and Calculation & CRM.

Taking into consideration the region's development and important geographical location, Tiens Group decided to make an invest in improving the flow of goods.A Logistic Center and anIndustrial Plant were established in Brazil in order to exchange resources and local produts between the countries of the region .

The products offered by TIENS in the Latin American Region include supplements, healthcare equipment, skin care cosmetics, perfumes and personal care products. Each country has incorporated its own products to the market, for example, aromatherapy products from Argentina.

Because of TIENS’ quick development and the social help it has offered, Tiens Group has obtained the support of local authorities. In April 2005, Mr. Li Jinyuan, President of Tiens Group, was welcomed by the President, the Vice-president and several Ministers from Peru, and by the Prime Minister and the Federal Planning Minister from Argentina.

TIENS Latin America has a social service and health philosophy, demonstrated by its provision of solidarity support to different populations. It has already donated two schools in Peru (one of them has been called "TIENS School") and a large sum of money for "El Retoño" Kids Refuge in Buenos Aires, Argentina. Tiens Group global donations are about 1.000.000.000 RMB in total.

The direct Sales market is a constantly growing one. Therefore, it is important to be updated about this area. For that reason, almost every Latin-American branch has joined the corresponding National Direct Sales Association. For example, the Argentine branch is a member of CADEVI (Cámara Argentina de Venta Directa – Argentina Direct Sales Association). The branches are informed about direct sales news as a result of these association memberships.

All countries of TIENS Latin America Region have Direct Sales Association membership except Peru. TIENS Argentina has been a member since 2005, TIENS Brazil since 2001, TIENS Chile since 2005, TIENS Venezuela since 2006, and also TIENS Colombia is associated. TIENS Ecuador and TIENS Mexico are in the process of gaining association membership. All of these countries have laws and codes that regulate the direct sales activity.

TIENS Latin America is committed to meet the company's objectives and the needs of society in order to promote a successful and healthy future.