In the awarding conference of
2004 Tiens (Malaysia) International Annual Convention, Mr. Li
Jinyuan, President and Board Chairman of Tiens Group, delivered
an impassioned speech reviewing the development and achievements
of Tiens Group in the past 9 years and looking forward to the
bright future of Tiens Group.
His
speech is as follows:
Hello, everyone!
First of all, on behalf of the staff of Tiens Group and business
partners from all over the world, I wish to express our warmest
greetings and gratitude to the Government and people of Malaysia.
We thank you for your strong support on Tiens. Thank you for
your assistance and co-operation, the 2004 Tiens International
Annual Convention is now successfully held in Malaysia. At the
same time, on behalf of our Tiens staff, I welcome our distinguished
guests from all over the globe and friends and partners who
care and support the Tiens business! My warmest welcome and
greetings also go to members of the media who are here to cover
this event.
Today, the 2004 Tiens International Annual Convention is auspiciously
held to provide an opportunity for Tiens partners from all continents
to meet again. I am indeed very happy and proud to see Tiens
partners who despite their language and cultural differences,
but are committed to one common cause—the Tiens business come
together as one big family, a globalized family, and a family
which carrying the common aspiration and vision of all mankind.
With this convention, I pay my tribute and expectations to you
and hope that you can convey this aspiration about our future
undertaking to your colleagues, customers, and friends of Tiens,
and to every corner of the world.
I have always stressed that no matter where Tiens goes, its
dreams and mission have originated from China. The long history
and time-honored culture of the Chinese people have been an
important part of the development of human civilization. For
thousands of years, the hardworking and wisdom of the Chinese
people have resulted in a unique culture of health preservation,
which comprises a set of systematic and scientific rules on
healthcare and symbolizes the very essence of the 5- thousand
year old Chinese culture. To carry this vision through, I urged
you to discover and promote this valuable cultural heritage
of China and to enable more consumers to share this common wealth
of mankind which is the foundation of Tiens Group when it was
founded in 1995. Since our inception, we have a very focused
goal, that is to help influence the Chinese culture of health
preservation and to develop the healthcare industry, pursuing
health, wealth, peace and development with all mankind. In this
premise, we have made research and development and production
of quality healthcare products as our core business. In addition,
we have constantly strived for vertical integration of our business
activities so as to develop a diversified conglomerate closely
integrated with the global economic trend. In terms of business
model, we have choose direct selling as our marketing platform
to propagate the Chinese cultural philosophy and the Tiens best
business practices to all people of the world. We are fully
aware of the intense competition in the world’s direct selling
industry. However, what has enabled Tiens to establish its strong
identity and competitive edge in the global direct selling business
are due to its rich cultural intension, the aspiration and dedication
to repay the world with what it has obtained from the world.
Indeed in order to develop and grow further, we must not forget
the past. The nine years from 1995 to 2004 have been truly remarkable
for Tiens. We have transformed ourselves from nothing to a multinational
conglomerate; increased our production from a single production
line to over a dozen production bases and expanded our presence
to five continents and scores of regional markets. Our workforce
has increased to a highly qualified international team of over
4500 from the handful of pioneering staff. Our business scope
has expanded from a limited and negligible base to a steady
global consumer base of some 9 million spanning more than 180
nations and regions. The road of development of Tiens is a journey
of glory for a group of pioneers. In addition, Tiens was successfully
listed on the NASDAQ in the United States in 2003. In 2004,
we laid the foundation for the Tiens Yihai Healthcare Industrial
Park in Shanghai. All these achievements are the fruits of labor
by all Tiens people. Tiens people have indeed come a long way
and we shall continue our journey with greater pride, blessings
and determination. The challenges and setbacks encountered by
Tiens people have molded a distinct Tiens Identity. It is this
Tiens Identity which has powered the Group to grow twice faster
than the industry average. The 90 Chinese flags which are raised
simultaneously in various parts of the world on every Monday
morning bear testimony to this unique identity. This identity
has enabled Tiens to become a common business for some 9 million
people in the world.
Once I was asked what gives Tiens the motive force. I answered
that it is faith and innovation that give us unexhausted motive
force. The 21st century is a new era of globalization. Tiens
partners are growing in tandem with times and are innovative
in creating unique business development theories and model.
In 2004 we defined our global development strategic direction
by developing a totally new corporate development model based
on the platform of network information technology, integrated
global logistics, information flow and human resources flow
to build an electronic direct selling network and a platform
for international capital flow. The Six-Network Interaction
and New Replacement Theory advocated by the Group represent
the management theoretical innovations created by Tiens. Guided
by this new theory, Tiens Group is bringing its corporate concept,
corporate culture and quality products and services to every
corner of the world in an even faster pace. The Six-Network
Interaction and New Replacement Theory mark a quantum leap and
new development in the theoretical development of the direct
selling industry.
Propelled by this theoretical innovation, Tiens Group achieved
sterling performance in 2004. The Group’s global sales revenue
for the year recorded a hefty increase and the Tiens global
information integration project comprising the ERP, CRM and
PORTAL systems was commissioned during the year. The Tiens Yihai
Healthcare Industrial Park in Shanghai costing US$ 500 million
took off in the same year while the Tiens Corporate Image project
in the Greater Chinese region was launched in a big way. Apart
from this, numerous branch companies and franchise stores carrying
the Tiens brand has began operating successfully throughout
the world. Objectively, in terms of the scale and speed of the
construction of sales networks, Tiens is undoubtedly one of
the market leaders. In terms of speed and intensity of capital
expansion, Tiens has demonstrated its potentials and determination.
In addition, the Direct Selling Law of China is expected to
be officially introduced in 2005. As the first Chinese enterprise
to have successfully established its foothold in the overseas
market, Tiens will have an opportunity to once again be a market
leader in a more matured and wider market. The year 2005 will
also mark a new beginning for Tiens capital expansion. The Group
will undertake a series of capital expansion measures including
listing on the main board of the American stock exchange, multi-point
and synchronized entry into the world’s capital market, the
import of strategic investments, and improvement of its financing
system. All these measures are aimed to promote closer dialogue
and interaction between Tiens and the international capital
market. At this juncture, we wish to reaffirm the significance
of today’s Tiens International Annual Convention as it marks
an important milestone in the corporate history of the group.
Over the past year, the management model of Tiens shifted from
centralized management to group management and gradually moved
from group management to regional management by improving and
fine-tuning our independent settlement system. This is a major
experiment in the internal management of the group. In future,
we shall further improve our management on this basis to further
fine tune the settlement procedures and system and enhance our
logistics, financial computerization, procedures management
and optimization of human resources to provide a strong backup
for the Group’s healthy and rapid development.
As I have repeatedly mentioned to you, the Company will strive
to achieve listing in multiple nations. Efforts in this respect
are being actively carried out. In September 2003, Tiens was
successfully listed on the NASDAQ in the United States and our
goal of obtaining listing on the American Stock Exchange (AMEX)
in early 2005 is soon becoming a reality. In future, we shall
intensify our efforts to achieve our strategic goal of being
listed on the stock exchanges in Europe, Southeast Asia, North
America, South America, and other major bourses in the world
in order to create and enhance a development model tied to regional
interest. Tiens shall strive to share our growth and development
with every Tiens people through innovations in our management
system.
The excellent cultural of health preservation of the Chinese
people and the enterprising passion of Tiens will help mankind
to realize their perpetual dream for health and wealth. There
is ample room for all and Tiens partners will certainly play
an important role in this. We shall always uphold our corporate
philosophy of serving society by restoring health to mankind
and become part of the economic globalization process. As long
as we are totally committed and work in unity, we shall achieve
our goal of Tiens entry into the Fortune 500 in the world.
Ladies and Gentlemen, distinguished guests, the significance
in holding 2004 Tiens (Malaysia) International Annual Convention
in is profound. When we reviewed our past and look forward to
the future, we have great confidence and passion towards our
cause. Let’s wish each other healthy and wealthy and prosper
together in peace and harmony. We hope that Tiens people will
carry on our glorious tradition and achieve greater heights
of excellence.
Lastly, I once again thank staff of Tiens and those who have
helped us in one way or the other in organizing this convention
and I wish the friendship between Malaysia and China flourishing.
Thank you very much.
Submitted by: Yan Dong from Tiens International Media Group
Jan. 22, 2005
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