Tiens Group initiated its international business in Russia in 1998. As a basis for the overseas development of the Group, the management staff in the Europe-Asia Region removed all difficulties with hard working, and continuous innovations. They embraced the concept of "Contributing to society by restoring health to mankind", spread the healthy concept rooted in 5,000-year Chinese traditional culture over the Eurasian continent, brought health and wealth to local residents, and made outstanding contributions to the Group's development. After eight years of sustained pursuit, the business of the Europe-Asia Region has spread throughout 35 countries, including Russia, the Ukraine, Romania, Kazakhstan, Mongolia, Turkey, and the United Arab Emirates. The number of distributors increased rapidly, and the turnover achieved at a global leading level.

The head office of the Europe-Asia Region is located in Moscow, the capital of Russia. It has a high-quality management team and sophisticated functional departments, including Marketing Dept., Customer Service Dept., Education Dept., HR & Administration Dept., Calculation Dept., Planning Dept., Logistics Dept., and Finance Dept.

Opportunity and Challenge, honor and dreams co-exist. In the future, the experienced Europe-Asia Region team under the leadership of the Regional Director will conduct activities related to education and culture to support the market. The team apply the concept of marketing to their sales operation. They adopt specialists and abundant funds to support international logistics, the manufacturing base, and the supermarket of direct selling. Therefore, it is possible for TIENS to aim for higher and higher goals. In addition, an increased number of products and opportunities for education and jobs are available to customers in the Eurasian continent. All of these achievements demonstrate that TIENS strives to promote improving the quality of life and devotes itself to building a harmonious international society. Above all, the employees are working hard for TIENS to attain the Global Top 500 as soon as possible.

In January 2009 the East Europe sub-region was created and includes Bulgaria, Czech Republic, Estonia, Hungary, Latvia, Lithuania, Poland, Romania, Slovakia. The East Europe sub-region is a part of the Europe Asia region.