TIENS started in Hungary in August 2000 and is today present in over 20 other European countries: The TIENS Europe Region currently consists of: Greece, United Kingdom, Slovakia, Italy, Sweden, Spain, Portugal, Croatia, Serbia, Slovenia, Israel, Germany and France, and the TIENS East Europe Sub-region of: Poland, Hungary, Latvia, Lithuania, Estonia, Bulgaria, Romania, Slovakia, Czech Republic and Turkey.

With the growth of the European Region, the company responsible for creating a consistent business strategy, TIENS Europe GmbH, was created in 2006, seated in Berlin, to provide logistic, finance, human resources, IT and sales and marketing support to all European TIENS subsidiaries.

Europe is characterised by a diversity of cultures, different laws and governmental systems and different languages. All together makes the region an extraordinary, unique and challenging market in which the success of a business depends on meeting the variety of needs and tastes that people from all these different countries have.

Since the beginning of the twenty first century and all over Europe, the traditional Chinese medicine is becoming the most respected alternative to western medicine, because of its holistic approach when addressing imbalances. Illnesses of the industrial times have significantly decreased thanks to improved hygiene, medical prevention and therapy. However, modern civilisation’s life style, behaviour and new environmental factors have created new disorders for which in many cases the methods of western medicine are not always the most appropriate.

This increases the demand in the European market for TIENS products, which are based on the yin and yang philosophy and provide the western consumer with a seasonal programme that cleanses, replenishes, strengthens and balances the body, mind and spirit.

With over 100 employees in Europe, TIENS is prepared to face the challenges of a complex and diverse market of more than 500 million people.

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