Thirty-three years on the path of kindness, spreading benevolence across vast mountains and rivers ​

Tiens Group’s ‘5.18 Love Day’ public welfare scroll. ​

2025-05-23 09:30:00 ​

Public welfare is a pair of hands that reach across borders, spreading warmth when they join.

Public welfare is the pulse that transcends race, resonating to ignite hope for life

Public welfare is a smile that transcends language, lighting up the world when it blossoms.

With the brilliance of pomegranate blossoms in May, Tiens Group’s “5.18 Love Day” once again radiates dazzling light as scheduled. Hundreds of branches around the world organize public welfare activities, turning this philanthropic initiative—originally launched within the company—into a globally influential charitable celebration that transcends borders.

Looking back on decades of charitable efforts: from the early days of donating essential goods to the establishment of a multi-dimensional public welfare system encompassing education, charity, environmental protection, and more; from targeted regional assistance to a philanthropic network spanning five continents—every step highlights the company's deep sense of social responsibility.Since its founding, Tiens Group—under the personal leadership of Chairman Mr. Li Jinyuan—has turned the philosophy of public welfare into

This boundless love that transcends mountains and seas has not only illuminated the lives of countless individuals, but has also inscribed the profound meaning of “Great Love Knows No Borders” onto the canvas of our times, contributing the unique strength of Tiens to the building of a shared future for humanity.

Taking responsibility in times of crisis, showing true compassion through livelihood support

Tiens Group’s commitment to public welfare is reflected in its care across all sectors of society and for diverse groups. Whether rushing to the front lines of emergency rescue and disaster relief, or providing targeted support for everyday needs, Tiens is always at the forefront.

On the front lines of disaster relief, Tiens has never been absent. After a magnitude 7.9 earthquake struck Myanmar, causing severe damage in many areas, Tiens Group responded swiftly by donating 18 million kyats through its Myanmar branch, dispatching an additional 3 million kyats worth of supplies, and visiting seven severely affected regions to provide targeted aid. In the face of natural disasters, Tiens is always among the first to lend a helping hand—donating funds and supplies to deliver urgently needed relief materials—demonstrating a profound sense of social responsibility and humanitarian care through concrete actions.

Tiens Group’s Myanmar Branch donates to disaster-affected areas

Tiens also spares no effort in supporting everyday livelihood needs.

The Party Committee of Tiens Group, in collaboration with the Tianjin Social Assistance Foundation and the Civil Affairs Bureau of Ninghe District, launched the initiative “Party Building Leading Livelihood Protection: Government and Enterprise Join Hands to Deliver Warmth”—a joint effort between Party organizations and the community. The group donated health products and daily necessities worth 118,000 yuan, making a concrete contribution to improving people’s well-being. This multi-stakeholder approach to public welfare not only enhances the effectiveness of support, but also broadens the reach and impact of charitable efforts.

The Party Committee of Tiens Group, on behalf of the company, donated to the Civil Affairs Bureau of Ninghe District

At the same time, health services and science education were promoted in parallel.

Tiens Group organized a free clinic event, inviting professional medical staff to provide blood pressure and blood sugar checks for the elderly, along with guidance on managing chronic illnesses, with Party member volunteers offering full assistance. During emergency response education sessions, Red Cross instructors demonstrated first aid techniques, and the elderly actively participated. A group birthday celebration was also held for several elderly individuals, during which birthday wishes and gifts were presented, along with the distribution of health care packages. In addition, under the coordination of local neighborhood committees, Party member volunteers visited low-income households to deliver care packages, engage in meaningful conversations, and offer encouragement—spreading warmth and compassion throughout the community.

Tiens Group carries out various activities including free clinics, group birthday celebrations, and home visits to offer care and support.

Safeguarding education and sowing the seeds of hope

Tiens actively engages in public welfare efforts in education, both at home and abroad. In China, the company has donated and helped build over 50 Bo’ai Primary Schools in regions such as Xinjiang and Inner Mongolia. It also established the “Tiens Love Fund” to launch scholarship programs and talent development initiatives in western China. Internationally, Tiens has donated funds and supplies to educational institutions in Liberia, South America, Côte d'Ivoire, and other regions; supported UNESCO in the construction of Guangcai Primary School in Rwanda; and provided scholarships and resources to schools in multiple countries. Additionally, Tiens has sponsored cultural activities at the Confucius Institute in Bangladesh. Tiens firmly believes that sustained investment in education can empower underprivileged children to build better lives and spread love and hope.

Mr. Li Jinyuan, Chairman of the Board of Directors of Tiens Group, made a donation

Spreading goodwill across borders, warming hearts through cultural exchange

Tiens’ public welfare footprint has long extended beyond national borders, reaching communities across the globe. In the Asia-Pacific region, Tiens has delivered gifts to students in Vietnam’s remote highland areas, visited children with disabilities to offer support and presents, and provided aid to those severely affected by typhoons. The company has also donated cash and nutritional supplements to the Bangladesh Children's Welfare Institute, calcium supplements to elderly care homes in Malaysia, and essential products to orphanages in Indonesia to help address living difficulties. These acts of kindness have brought warmth and care across mountains and seas, reaching the most vulnerable groups throughout the Asia-Pacific region.

Tiens Group’s overseas branches have made donations to local nursing homes, welfare institutions, and severely impoverished areas.

In Europe and the Americas, Tiens continues to actively fulfill its social responsibilities.

In Novosibirsk, the finals of the 16th Siberian Children’s Poetry Recitation Competition were held—marking the city’s first-ever charity marathon event in Russia. For the past six years, Tiens Group has served as the main sponsor, supporting local social organizations in the Novosibirsk region in organizing cultural activities such as the “Creativity” Book Club.

Tiens Group’s overseas branch sponsored the “Children’s Poetry Recitation Competition.”

At the same time, Tiens also sponsored the “Cheerleading Friendship Cup” sports event held in Chelyabinsk, which drew over 600 participants from cities across the Ural region.

These events not only enriched the cultural life of the local community but also showcased the broad vision and generosity of Tiens Group as a world-class enterprise.

Tiens Group’s overseas branch sponsored the cheerleading competition.”

Promoting a Low-Carbon Lifestyle and Practicing Energy Conservation and Environmental Protection As a national enterprise dedicated to the health industry, Tiens Group actively promotes and practices low-carbon living, energy conservation, and environmental protection throughout its ongoing operations and development. The company is committed to making meaningful contributions to the protection and improvement of the planet’s environment. Over the years, Tiens has implemented a wide range of eco-friendly initiatives, such as distributing reusable shopping bags, organizing tree planting and forest protection campaigns, cleaning up the environment, and advocating for green, low-carbon lifestyles. Starting from the smallest actions—a single sheet of paper, a grain of rice, a drop of water, or a kilowatt-hour of electricity—Tiens encourages environmentally conscious behavior in everyday life. In China, Tiens Group organizes annual tree-planting activities in cities across the country, involving employees and business partners, and encourages long-term public welfare efforts to purify the environment and beautify local communities. In Russia, Tiens donated USD 150,000 to the Gorbachev International Green Environmental Protection Foundation to support its environmental awareness campaigns and promote the concept of harmonious coexistence between humanity and nature.

Hand in Hand Toward the Future: Building a Community of Shared Responsibility

“Great virtue is like water—it nourishes all things.” As a flagship public welfare initiative of Tiens Group, “5.18 Love Day” has, over the years, continuously addressed the urgent needs, hardships, worries, and hopes of disadvantaged groups. With a cumulative charitable investment exceeding 21 billion yuan, it stands as a testament to Tiens' founding mission: to feel love, to create love, and to share love. Mr. Li Jinyuan, founder of the group, once said: “Corporate social responsibility should be like a symphony—we look forward to composing a new chapter of civilization and kindness together with more partners.” The 33-year journey of public welfare is both Tiens Group’s solemn commitment to social responsibility and a vivid expression of its belief in boundless love. As more individuals light lamps and hold umbrellas for others within their means, positive energy spreads like wildfire, creating a more harmonious and beautiful society. Looking ahead, Tiens will continue to measure the world with compassion, allow kindness to blossom in every corner, and march steadfastly along the path of public welfare—writing ever more heartwarming stories and contributing continuously to the creation of a better world.