The Eastern Lion's Expedition ​

The Legendary Saga of Mr. Li Jinyuan and Tiens Group's Conquest in Russia ​

2025-05-28 09:30:00 ​

In 1992, when Mr. Li Jinyuan founded Tiens Group, he might never have imagined that one day his name would become inseparable from the dignity of a nation. At that time, China had just opened its doors to the market economy, yet the label of “Made in China”in the global market was burdened with associations of cheapness and inferior quality. The weight of such a “stigma” on the shoulders of a great civilization deeply pained Mr. Li. Fortunately, this farmer-turned-entrepreneur had an indomitable spirit coursing through his veins—he believed that commerce was not merely a game of profit but an extension of a nation’s pride. With a heart embracing both home and country, Mr. Li Jinyuan led an expedition destined to be etched into the annals of business history!

In the early days of entrepreneurship, Mr. Li Jinyuan worked alongside employees at the construction site

Humiliation and Awakening: A Chinese Entrepreneur's Battle for Dignity ​

In 1998, a Chinese restaurant in the United States became a pivotal turning point in Mr. Li Jinyuan’s life. When an interpreter whispered to him the condescending remarks foreigners made about the Chinese, this 1.83-meter-tall man from Hebei clenched his fists. But what cut deeper was a sign he later saw on the streets of Russia: “No Chinese goods sold here”—a scar left by the flood of counterfeit products in the 1990s. “A nation as great as China, yet so disrespected in the global market—we must stand tall and win trust through integrity!”After the anger came resolve: He would rewrite the fate of “Made in China.”Standing in Moscow’s Red Square, Mr. Li made his vow: “I will raise the Five-Star Red Flag here and make Russians compete to buy Chinese products!”

Mr. Li Jinyuan insisted on opening the market with integrity

The Lone Warrior's Expedition: From Cold Shoulder to Market Breakthrough ​

Armed with nothing but a map and a calculator, Mr. Li Jinyuan charged into Russia alone. Language barriers, cultural divides, and market indifference left him with barely any sales in the first month—a humiliating result that sent shockwaves back home. When training sessions attracted only six or seven attendees, mostly frail elderly women, and when he learned his products were being fed to cats and dogs, his team’s morale plunged into despair. Yet no setback could shatter Mr. Li’s resolve to change the fate of “Made in China.” After a moment of furious contemplation, the relentless leader made a decision that would stun China’s business world: He airlifted his top talent from China to Moscow. Facing the “frozen tundra” of market rejection, he roared: “The colder the market, the fiercer our fire must burn!”—and that fire, ignited with a staggering 17 million rubles, soon set ablaze the stage of Moscow’s Bolshoi Theatre and the entire Russian market.

The Five-Starred Red Flag was raised in Russia

Nuclear-Fission Shockwave: The Business Miracle Under the Five-Starred Red Flag ​

17 million! At that time, Tiens Group’s total sales in Russia over several months amounted to a mere 600,000! Facing such a staggering financial gap, fierce internal opposition, and an uncertain future, Mr. Li Jinyuan stood firm: “This event will not only happen—it will be legendary!''When Russian hostesses donned traditional Chinese attire and China’s national anthem echoed under the theater dome, even the most vocal critics among the staff were moved to tears. What followed was a spectacle that shattered Western stereotypes of Chinese enterprises: 80 BMWs forming the Olympic rings, helicopter-captured human formations spelling '人' (Ren), and a fireworks extravaganza over the Baltic coast—all unleashing a 'nuclear-fission' level of impact. At the summit of this event, Mr. Li rewarded top sales agents with 80 BMWs, 20 private jets, and 50 luxury villas, a grandeur that made global headlines. Russian media gasped, “This is a commercial Renaissance from the East!'”Yet Mr. Li simply stated: “I want the world to remember—behind Tiens stands China.”

Mr. Li Jinyuan rewarded top sales agents with BMW cars, yachts, and luxury villas.

80 BMW cars formed the Olympic rings

Triumph of Integrity: From Skepticism to Global Acclaim ​

Living up to expectations,Mr. Li Jinyuan’s grand investment of 17 million RMB in the landmark event thoroughly introduced Tiens to the Russian market, triggering an overwhelming influx of orders. However, the sudden surge in global demand strained production capacity, leading to severe shortages. When distributors besieged regional offices in frustration, Mr. Li flew back to China without hesitation and swiftly consolidated 90 manufacturing partners.A week later, as new products crossed the border, skeptics transformed into loyal advocates. A Russian distributor recalled emotionally: “Mr. Li Jinyuan and Tiens Group’s commitment to product quality is as weighty as gold.” From health supplements to daily chemicals and medical devices, Tiens’ “Made-in-China quality” became a trusted currency in Eastern Europe—even attracting proactive inquiries from European and American distributors.

Tiens' First International August 3rd Celebration Convention

China Dream on the Map ​

Today, Mr. Li Jinyuan’s footprint spans the globe, with Tiens Group’s operations reaching 224 countries and regions. From grand ceremonies in St. Petersburg to dazzling galas in Nice, France, and a historic gathering of 100,000 in Jakarta, Indonesia, Mr. Li’s extraordinary vision and determination have carved open markets inch by inch with integrity—ultimately forging Tiens’ unique global empire. This journey embodies the profound Eastern wisdom of “moving mountains with precision” and “leveraging minimal force for maximum impact.”Yet what resonates most is his vow in Red Square: “Commerce knows no borders, but entrepreneurs have a homeland.”As “TIENS” became synonymous with global wellness, this visionary, whose heart beats for both enterprise and nation, conquered the world with a simple truth: Integrity is the universal currency, and dignity must always be earned through strength.'

Mr. Li Jinyuan

Looking back on this grand expedition, Mr. Li Jinyuan demonstrated not merely the audacity of a merchant, but the vision of an ambassador of civilizations. The 17 million RMB he invested was never a spectacle—it was a seat of dignity for 'Made in China'; the fleet of BMWs he deployed outlined no extravagance, but a solemn declaration from the developing world to the global market. As Mikhail Gorbachev, former Soviet President and special advisor to Tiens Group, remarked: “Mr. Li Jinyuan has redefined civilizational dialogue through commerce—in him, I witness the perfect symbiosis of market economy and national pride!”The international media echoed:”He made Russia understand that China’s new-era entrepreneurs wield an abacus in their left hand and the national flag in their right.”These effusive accolades, perhaps, compose the most resounding footnote to Mr. Li Jinyuan and the “Tiens Spirit.”