Insights into the Future from the "Eight New and Eight Completes": ​

Tiens' Strategic Vision and Opportunities of the Era ​

2025-06-19 09:30:00 ​

The global economy is undergoing profound restructuring: the wave of digitalization is sweeping across all industries, the regionalization of supply chains is accelerating, and consumer upgrading along with explosive growth in health demands is reshaping the market landscape. Against this backdrop, Mr. Li Jinyuan, founder of Tiens Group, has once again demonstrated outstanding strategic foresight by introducing the "Eight New and Eight Complete" strategic framework to drive innovation and fuel the company’s third wave of entrepreneurship.

"Eight New": Eight Pillars for Building the Future Business Ecosystem ​

The "Eight New" strategy represents eight innovative pillars designed to construct a new business operating system that is decentralized, intelligent, and socially integrated. Its profound significance lies in the deep integration of digital tools with the real economy, establishing a closed-loop value chain from production to consumption; in the reconstruction of the "people-goods-scenario" relationship through socialized operations, enabling each individual to become a node of value creation; and in seizing new heights in the digital economy through global deployment, setting an innovative benchmark for the international development of Chinese enterprises. This not only serves as the strategic fulcrum for Tiens’ third entrepreneurial leap but also stands as a vital practice in the evolution of business civilization in the digital era.

New Marketing (Komstar/Cloud Lion Smart Selection): ​

Integrates social viral expansion with digital tools to build a Marketing 4.0 model that redefines the "people-goods-scenario" framework, breaking through traditional marketing boundaries with data-driven precision to achieve efficient global market penetration.

New Social Cloud Store: ​

A distributed e-commerce network based on private traffic, empowering individual entrepreneurs to operate with light assets and providing a low-threshold wealth-creation platform for micro-entrepreneurs worldwide.

Integrated Multi-Wing New Experience Stores: ​

Offline venues that integrate multiple functions such as health diagnostics, social interaction, and cross-border product showcases, overcoming online traffic bottlenecks and enhancing user retention and conversion through "sensory economics."

Clora New Social Cross-Border E-Commerce: ​

Utilizes socialized operations to break down cross-border trade barriers, linking global supply chains with consumer markets and seizing the benefits of consumption upgrades in emerging markets by capitalizing on regional cooperation opportunities such as the China-ASEAN Free Trade Agreement, the Regional Comprehensive Economic Partnership (RCEP), and the Belt and Road Initiative.

Globast Smart Supply Chain Hub: ​

Provides comprehensive end-to-end global supply chain solutions that integrate R&D, product development, manufacturing, quality control, warehousing, customs, logistics, and international trade, aiming to enhance global resource allocation efficiency, reduce trade costs, and strengthen resilience against systemic risks.

Healixx/Cloud Knowledge Base – New Education Ecosystem: ​

Builds a lifelong learning platform combining system-based privileges with skill certification, empowering the professional development of distributors and solidifying the talent foundation for the company’s sustainable growth.

VMOMENT Global Health-Focused Social E-Commerce: ​

Collaborates with strategic partners to focus on community-based operations and precise recommendations for health products, capturing the essential demand for wellness consumption and building differentiated competitive advantages.

Digital New Matrix (NFTs/Products/Metaverse): ​

Explores virtual assets and immersive interactive experiences in the era of a decentralized internet, laying out next-generation internet infrastructure to seize the strategic high ground of the digital economy.

"Eight All": An Action Framework to Energize the Organization ​

The "Eight All" strategy breaks away from the traditional pyramid-shaped corporate structure, establishing a networked collaboration system in which every participant becomes a node of value creation. By promoting access to technological tools and enhancing skillsets, it fully unleashes the innovative potential of organizational members, fostering an ecosystem where everyone is an entrepreneur. At the same time, supported by AI and other cutting-edge technologies, it drives the transformation toward intelligent operations, achieving dual improvements in decision-making efficiency and execution. This organizational shift has reshaped Tiens’ internal operational mechanisms and provides a valuable, replicable model for traditional enterprises undergoing digital transformation.

All-In Marketing: ​

Breaks down the boundaries of traditional marketing departments, enabling every participant to become a brand ambassador and sales touchpoint. This 360-degree marketing network maximizes the use of corporate marketing resources, generating a unifying voice in an era of fragmented communication.

All-In Livestreaming: ​

Establishes livestreaming as a fundamental organizational capability, builds a regularized livestreaming matrix, captures the dividends of video e-commerce, enables traffic fission through a distributed livestream network, and creates a new marketing system where everyone is a broadcaster.

All-In Partnership Recruitment: ​

Instills a partnership development mindset across all roles, creating a company-wide recruitment network that breaks through traditional bottlenecks. By leveraging social capital to activate potential business partner resources, it enables exponential channel expansion.

All-In AI Adoption: ​

Promotes widespread application of AI tools across the organization, enhances capabilities in intelligent decision-making and execution, seizes the initiative amid the AI revolution, drives leaps in organizational efficiency through technological democratization, and builds a data-driven intelligent enterprise.

All-In Education, Versatile Champions: ​

Establishes a continuous learning mechanism to cultivate a multidisciplinary talent pool capable of meeting the challenges of an ever-evolving business, social, and technological landscape. Builds a learning-oriented organization that advances corporate transformation through talent development.

All-In Operations: ​

Embeds operational thinking across all business functions to realize full-process lean management, break down departmental barriers, enhance the end-to-end value creation chain, and improve overall operational efficiency.

All-In Customer Service: ​

Cultivates organization-wide service awareness to establish a closed-loop customer experience management system. In the era of the experience economy, this approach builds differentiated competitiveness and forges a strong brand moat through exceptional service.

All-In Cross-Industry Alliance Card: ​

Encourages cross-sector resource integration to form commercial ecosystem communities, break through industry boundaries, and create new value spaces through heterogenous collaboration—achieving a “1+1>3” ecological effect.

Strategic Ascension: From Health Leader to Ecosystem Architect ​

Looking back at Tiens' development journey—from its inception in 1992 in the health industry to the creation of a global business landscape spanning biotechnology, cross-border e-commerce, and educational ecosystems—Chairman Li Jinyuan has consistently guided industrial transformation with his forward-thinking philosophy: “One step ahead, leading all the way.” Whether in the early expansion into international markets or the recent focus on the digital economy and social commerce, every move Tiens has made has precisely aligned with the rhythm of the times.

Now, the introduction of the "Eight New and Eight All" strategy is propelling Tiens toward a more integrated and comprehensive business ecosystem. This initiative not only offers full-spectrum solutions for addressing both internal and external challenges, but also reflects Mr. Li Jinyuan’s deep foresight and strategic vision for global business trends over the next decade—placing people at the core, harnessing technology as wings, building ecosystems as the foundation, and reshaping the business value chain.

Under Mr. Li Jinyuan’s leadership, Tiens Group is navigating toward the blue ocean of “boundaryless business,” guided by the “Eight New and Eight All” strategy as its compass. This approach presents a survival model for global enterprises in the digital era—only by embracing change, empowering individuals, and cultivating symbiotic ecosystems can businesses achieve sustainable, long-term success.