When the majestic winds of the Central Asian Plateau met the morning glow on the shores of the Bohai Sea, 66 Tiens business leaders from Kazakhstan, Uzbekistan, and Kyrgyzstan crossed thousands of miles to gather in Tianjin. Amid the wave of deep global economic integration and the flourishing development of the big health industry, this gathering beyond geographical boundaries not only resonated as a powerful expression of Tiens’ globalization strategy, but also served as a fulcrum for unlocking the boundless potential of the health industry through the "Cloud Chain Light Innovation" business model.
Family members of the teams from Kazakhstan, Uzbekistan, and Kyrgyzstan took a commemorative group photo at the entrance of Tiens International Health Industry Park.
Strategic Resonance: The “Eight New and Eight Comprehensive” Blueprint for a Global Health Ecosystem At the strategic seminar, Mr. Li Jinyuan, Chairman of the Board, provided a comprehensive explanation of the “Eight New and Eight Comprehensive” strategic system, presenting Tiens’ holistic vision from product innovation to ecosystem development.
During the seminar session, Central Asian partners engaged in immersive sharing and interaction, delving into how to organically integrate local cultural characteristics with market dynamics to lay a solid foundation for future business implementation. As Tiens deepens its expansion into the Central Asian market, the “Cloud Chain Light Innovation” model reveals distinct advantages. Leveraging the “Jianxiang Cloud Purchase” digital platform and the S-B-C social business framework, entrepreneurs can operate with “zero inventory and zero warehousing” under a light-asset model. The platform provides a one-stop solution for backend complexities such as warehousing and logistics, order processing, and system operations, enabling shop owners to focus on customer service and market development. Through the fission power of social networks and the driving force of the trust economy, this model empowers “zero-inventory entrepreneurship” and “light-asset operation.”
This marks not only a strategic upgrade, but also a sweeping transformation in mindset, business models, and operational mechanisms. Driven by innovation, Tiens is committed to building a symbiotic and fully empowered global health ecosystem, opening up a new track of co-created value for its global partners.
Mr. Li Jinyuan, Chairman of the Board of Tiens Group, took a cordial group photo with family members of the teams from Kazakhstan, Uzbekistan, and Kyrgyzstan.
Cultural Integration: Appreciating the Epic of Endeavor, Inspiring a Resonance of Shared Values
The impressive efficiency of fully automated intelligent production lines in the workshop showcases the hardcore strength of Tiens' “Made-in-China” capabilities. From raw material selection to final packaging, the precision of the process reflects the company’s technological prowess. A series of exhibits documenting Tiens’ development chronicle its transformation from a local enterprise to a global corporation. The entrepreneurial journey of founder Mr. Li Jinyuan deeply moved the distributors: “There are no shortcuts to success—only unwavering daily perseverance and commitment to the mission of ‘Healthy Humanity, Serving Society.’”
Today, Tiens Group’s business footprint spans 224 countries and regions across industries including biotechnology, health management, hotel tourism, education and training, e-commerce, and international trade. This cultural strength is not only the spiritual backbone of Tiens’ growth, but also a powerful magnet attracting partners from around the world.
At the Experience Center, the strategic partner VM platform’s presentation on the “Five Movements and Six Qi” integrated ancient traditional Chinese medicine wisdom with modern technology, offering a novel perspective on health preservation. Hands-on experiences with tea-based health drinks, breathing essential oils, Yishoukang, and other products allowed partners to directly perceive the superior quality and unique efficacy of Tiens offerings.
During visits to Tiens University and Liuli Middle School, the innovative model of “integration of industry and education” sparked enthusiastic discussions. Distributors expressed deep alignment with Tiens’ strategic closed-loop approach: “educating talents to serve the market, and letting talents nurture business growth.”
Partners from Kazakhstan, Uzbekistan, and Kyrgyzstan successively visited the museum, workshops, experience stores, university, and other locations.
Building the Future Together: United in Purpose, Illuminating the Dream of Health
This journey across thousands of kilometers is more than a weaving of emotional ties—it is a vivid embodiment of the group’s strategic vision. Members of the teams from the three Central Asian countries have deeply realized that they will transform the valuable insights gained during their visit to China into powerful momentum for market development. They will resonate with the group’s direction, cultivate the path of mutual growth and shared success, and draw a concentric circle of progress with global partners.
Standing at a new starting point, Tiens is striving to build a platform for cross-cultural value co-creation. As the wisdom of traditional Chinese medicine encounters Central Asian medical traditions, and as digital commerce connects the modern Silk Road, this dialogue between Eastern and Western civilizations is reshaping the global landscape of the health industry—igniting a new journey for human health through the spark of mutual learning among civilizations.