"The New Journey of Practicing the Belt and Road Initiative, Leading the National Health Ecosystem" ​

Press Conference Grandly Launched ​

2025-07-08 11:30:00 ​

On the afternoon of June 30, the Tiens Group held its grand press conference, “Embarking on a New Journey of the Belt and Road Initiative, Leading the National Health Ecosystem,” at the Tiens International Health Industrial Park. Ms. Peng Dan—Co-Chair of the United Nations Global Filial Piety Committee, President of the International Economic Strategy Research Institute, and Honorary Chair of the China Health Poverty Alleviation Project Council—attended the event, joining Mr. Li Jinyuan, Chairman of the Tiens Group Board of Directors, along with experts, scholars, industry leaders, and representatives from global media. Together, they witnessed the official release of Tiens’ “Eight Innovations and Eight Integrations” strategy. Centered on the digital economy as its core engine, the strategy deeply integrates cutting-edge technologies such as blockchain and artificial intelligence, signifying Tiens Group’s transformative leap from a traditional health enterprise to a digital ecological platform. Guests in attendance highly praised Tiens Group’s innovative strategic framework, which aligns with the Belt and Road Initiative by integrating the digital economy, artificial intelligence, and China’s traditional Chinese medicine industry. The conference also featured lively discussions and in-depth analysis on the company’s future development and strategic planning.

Global Dialogue Platform Builder | Advancing Multilateral Cooperation and Economic Integration ​

As an international think tank deeply engaged in global economic and strategic research, the International Economic Strategy Research Institute (IESRI) has been closely tracking the innovative practices of Chinese enterprises in global expansion. Its flagship "Path of Integration" summit series has not only established a high-level international dialogue platform to facilitate trade and economic exchanges among nations but has also set benchmarks in areas such as major-country diplomatic innovation and public welfare initiatives.

President Peng Dan emphasized that the Belt and Road Initiative (BRI), proposed by President Xi Jinping, is not a closed geographical concept but a dynamically evolving platform for international cooperation—an "Eastern Revelation" rewriting the logic of global development. By innovatively fostering a win-win model of international collaboration, the BRI has found a prime exemplar in Tiens Group. Since its pioneering global expansion in the 1990s, Tiens has deeply cultivated emerging markets along the BRI, with products now reaching 224 countries and regions. This remarkable achievement solidifies Tiens’ role as both a trailblazer and deep practitioner of the BRI’s vision.

Ms. Peng Dan, President of the International Economic Strategy Research Institute (IESRI)

During the Q&A session, when asked about the widespread recognition of President Peng Dan's proposition—“An Uncertain World, A Determined China”—initially presented at the Boao Forum for Asia, she emphasized that China, as the world’s second-largest economy, serves as a crucial stabilizer for the global economy. Amid growing uncertainties caused by the U.S. tariff wars and the impact of anti-globalization, China’s steady development remains one of the few anchors of certainty—“the more turbulent the world becomes, the more vital China’s role as a stabilizing force.” She stressed, “China’s certainty and stability will undoubtedly bring positive and favorable momentum to today’s uncertain world and the volatile international landscape marked by transformation and turmoil.”

Twin Engines Powering the Digital Ecosystem | Innovative Practices Driving Industrial Transformation ​

Mr. Li Jinyuan, Chairman of the Board of Tiens Group, expressed heartfelt gratitude for President Peng Dan's presence. He noted that as an Honorary Council Member of the International Economic Strategy Research Institute (IESRI), Tiens has actively participated in the Boao Forum for Asia and the "Path of Integration" Summit Series. Leveraging the Institute’s global exchange platform, the Group has efficiently consolidated worldwide markets and resources to build an international market system, solidifying Tiens’ role as both a globally integrated enterprise and a "market pioneer" fostering connectivity.

Mr. Li Jinyuan, Chairman of the Board of Tiens Group

The "Eight New, Eight All" strategy, innovatively proposed by Mr. Li Jinyuan, Chairman of Tiens Group, adopts a dual-engine approach through its "Eight New" business matrix and "Eight All" operational system to establish a comprehensive digital ecosystem across the entire industry chain. The "Eight New" focuses on cutting-edge sectors including new retail, innovative marketing, social e-commerce, and digital products, featuring initiatives like Komstar Cloud Lion Smart Selection, a global health-focused vertical social e-commerce platform, and a digital collectibles/metaverse empowerment matrix. Meanwhile, the "Eight All" mechanism enhances resource integration and organizational efficiency through strategies such as all-staff marketing, comprehensive investment recruitment, and cross-industry strategic alliances.

Mr. Zhang Zhongtao, CEO of Tiens Group

Under the leadership of the "Eight New, Eight All" strategy, Mr. Zhang Zhongtao, CEO of Tiens Group, outlined the company's groundbreaking digital innovations: leveraging blockchain technology to create TCM-themed digital collectibles like the "Nine Immortal Herbs" and "Ten Master Physicians," which rejuvenate traditional culture for younger audiences while assigning tradable value to these assets, enabling consumers to benefit from digital dividends; establishing an S2B2C model combining "Social Cloud Stores + Global Cloud Warehouses" to support asset-light entrepreneurship; collaborating with strategic partner VMOMENT to develop AI-integrated health management tools (e.g., AI diagnosis, tongue/facial analysis); launching the "10 Million Cloud Stores Initiative" with a hyper-personalized "One-Customer-One-Store" model, where the platform manages operations, logistics, and payments, allowing entrepreneurs to focus solely on social promotion; and building an "All-Round Champion" education ecosystem via the "Cloud Innovation Knowledge Base" and offline empowerment to provide digital training support for partners. These initiatives not only accelerate the health industry’s digital transformation but also propel the global dissemination and inheritance of Traditional Chinese Medicine culture.

Building the World's Premier Health Supply Chain | Multi-pronged Strategies to Globalize Traditional Chinese Medicine Culture ​

The participants acknowledged that Tiens Group's steadfast commitment to national strategies and global promotion of Traditional Chinese Medicine (TCM) culture stems from its 33-year legacy in the health industry and its establishment of Globast Global Supply Chain—the world's premier health supply network. This end-to-end solution spans R&D, production, warehousing (with 8+ global hub warehouses and 117+ overseas warehouses), logistics, customs, and international trade, supported by a four-tier storage network (central/regional/national/front distribution centers) and multimodal transport to ensure efficient delivery across 224 countries and regions. Blockchain traceability and AI big data applications guarantee product quality, while its integrated global payment system and Clora cross-border e-commerce platform enable seamless "buy globally, sell globally" transactions. Beyond serving as critical infrastructure for TCM's globalization, this supply chain empowers SMEs through its innovative S2B2C model—centered on "Social Cloud Stores + Global Cloud Warehouses"—providing asset-light operational solutions that lower cross-border barriers and democratize global market access.

Press Conference Venue

At the channel implementation level, Tiens accelerates cultural dissemination and commercial transformation through online-offline integration. The Healthjoy Cloud Shopping Platform empowers individual entrepreneurs via a "zero-inventory, fully-managed" model, creating a distributed social e-commerce network; meanwhile, its "Multi-functional Flagship Experience Stores" combine health diagnostics, cross-border product exhibitions, immersive scenarios, and digital collectible displays to serve as interactive windows for TCM culture. This three-dimensional system—"supply chain + digital ecosystem + experiential spaces"—not only drives the company's innovative development but also advances the global preservation and promotion of TCM through diversified approaches, fully demonstrating the responsibility and global vision of a pioneering national enterprise in the new era.

The Press Conference Concluded Successfully

Tiens International Health Industrial Park

From technological innovation to cultural preservation, from industrial advancement to global expansion, Tiens Group has consistently aligned with national strategies, centered on user value, and pursued a vision of human wellness. At the press conference, Mr. Li Jinyuan, Chairman of the Board, emphasized that through the "Eight New, Eight All" strategic framework, Tiens will further deepen its core values of "Benefiting the Nation, Benefiting the People, Benefiting the World". With unwavering determination and relentless execution, the Group is committed to revitalizing millennia-old Traditional Chinese Medicine (TCM) wisdom in the digital era under the Belt and Road Initiative, while showcasing Chinese brands' innovative prowess on the global stage.