In 2003, Tiens invested 800 million Hong Kong dollars to register a non-profit charitable organization, the “Tiens Scenic International Caring Foundation”, in Hong Kong. Since then, Tiens charity work has been operated in a more systematic and sustainable manner.
In its pursuit of globalization, Tiens Group has consistently demonstrated a commitment to social responsibility and a dedication to the public welfare belief of “feeling love, creating love, and sharing love”. To this end, the Group has established the "Tiens Beauty International Love Foundation", which is committed to fostering global public welfare with the aim of spreading love around the world.